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NBCUniversal and Walmart have expanded an existing advertising agreement to now include live sports delivered across legacy television and streaming. The new deal, disclosed June 18 at the Cannes Lions 2025 International Festival of Creativity confab in France, enhances last year’s partnership launching shoppable ads during live sports events. NBCU will use Walmart Connect, the … Continue reading “NBCU, Walmart ‘Connect’ for Live Sports TV, Streaming”
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Warner Bros. Pictures’ Sinners will make its global streaming debut exclusively on Max on July 4. The film will debut on HBO linear on July 5 at 8 p.m. ET. Sinners has earned more than $361.8 million at the global box office. It is the highest-grossing and best-indexing horror film ever released in Imax, according … Continue reading “Horror Flick ‘Sinners’ to Stream on Max Starting July 4”
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The Netflix limited series “Sirens” racked up 1.4 billion minutes over a four-day period to top all household TV streamed content, in addition to being the only title to exceed a billion minutes, for the week ended May 25, according to new data from Nielsen. The dark comedy attracted a largely Millennial and Gen X … Continue reading “Nielsen: Netflix’s ‘Sirens’ Topped All Household TV Streaming Through May 25”